For wine, beer and spirits professionals, create, deliver and manage short, practical trainings with a platform built for growth.
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From cellar door to export markets, EtOH Academy gives wine, beer and spirits teams short, tool-focused online courses (around 1 hour) that fit into real working days and turn directly into action: clearer communication, better direct sales and more structured export prospecting.
01
Build solid fundamentals for your online presence without needing a full-time marketing team. Courses cover the basics of domain-level communication, Instagram, Facebook and Google Business, newsletters and 3-month editorial calendars, so that every post and every email serves your cellar, your visitors and your sales.
02
Develop direct sales step by step, even without a heavy e-commerce site. You learn how to sell in direct with simple order flows, create a small online shop for key references, use alternatives to full e-commerce, organise digital private sales from your customer base and set up pre-orders for futures or limited cuvées.
03
Give structure to your export approach instead of sending a few emails “when there is time”. The export track helps you build a digital prospecting base, then go deeper by country (United States, China), use LinkedIn for B2B outreach and write first-contact emails that importers actually read, all with ready-to-adapt canvases and message scripts.
04
Turn visits and tastings into a real, usable customer base. You learn how to move from scattered notebooks to a structured client file, segment your visitors, and prepare the ground for newsletters, invitations and œnotourism offers, so each visit can become the start of a long-term relationship.
From sales and communication to export and lead generation, learn how to use digital tools in your daily work with short, practical courses for the wine, beer and spirits sector.
Turn every course into visible progress for your cellar, tasting room and export markets, with short 1-hour formats that fit real schedules, do not block your day, and are easy to put into action straight away.
Each course is built and taught by professionals who apply digital tools to sales, marketing and export in the wine, beer and spirits sector.
EtOH Academy supports small wineries, breweries and distilleries as well as large groups, with short courses tailored to sales, marketing, export, cellar and leadership teams.
Each course comes with a completion certificate you can use to prove your skills and support your career in the wine, beer and spirits sector.
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Choose from expertly designed courses, hyper-focused on the digital and operational needs of the Wine, Beer, and Spirits industries.
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Positive Feedbacks
“We launched our onboarding program using this platform, and the results were immediate. Our new hires complete training faster, and managers love the tracking tools.”
CTO, StratPack
“We launched our onboarding program using this platform, and the results were immediate. Our new hires complete training faster, and managers love the tracking tools.”
Content Manager, AppStack
