EtOH Academy helps wineries, breweries, distilleries and wine-trade teams build practical digital, data and AI skills that make everyday work easier, more profitable and more organised.
EtOH Academy exists so that training stops being a vague ‘nice to have’ and becomes a working tool: every course must help wine, beer and spirits teams decide better, communicate more clearly, and free up time for the work that really matters.
Audrey Sousa Chaillet - Founder
EtOH Academy grew out of one simple reality: producers and trade teams in wine, beer and spirits do not have time for abstract theory. Every course is designed from the field, with concrete cases, tools you can apply the same week, and formats short enough to fit between a tasting, a bottling run or a sales trip. The goal is clear: help you structure your digital, export and data projects step by step, so learning turns directly into better decisions, better margins and smoother daily work.
Our mission at EtOH Academy is to help wine, beer and spirits professionals gain the skills they need to work smarter every week: clearer communication, stronger export prospecting, and better use of digital, data and AI tools. Every course is built to produce concrete outcomes you can see in the cellar, in the tasting room and in your sales results.
We work with wineries, breweries, distilleries, négociants, tourism teams and wine schools, as well as the people who support them: consultants, export managers and marketing teams who want training that speaks the language of the drinks business.
Give yourself and your team practical tools to sell better, organise your digital presence and make clearer decisions on export, direct sales and hospitality.
Structure your prospecting, follow up with the right clients at the right time, and turn digital channels into a steady source of qualified opportunities.
Build clear messages, smarter content plans and efficient campaigns across social media, email, websites and marketplaces, without getting lost in jargon.
Enrich your programmes with field-tested modules on digital, export, data and AI, designed specifically for the drinks sector and ready to plug into your LMS.
