Build the Foundations of Your Winery’s Digital Communication – EtOH Academy

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Overview

In about one hour, this course guides wineries, breweries, and distilleries through a simple method to move from “posting when there is time” to a clear 3-month digital communication plan. You will define your objectives, choose your key audiences and messages, select a small set of realistic channels, and turn everything into a week-by-week content calendar that you can actually follow.

By

Audrey Sousa Chaillet

Share

Build the Foundations of Your Winery’s Digital Communication

Category:

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Digital Transformation

Marketing & Communication

0

0

Enrollments

Level

Beginner

Time to Complete:

1 hour 0 minute

Lessons:

9

Certificate:

Yes

One-time for 1 person

19,00 €

Overview

In about one hour, this course guides wineries, breweries, and distilleries through a simple method to move from “posting when there is time” to a clear 3-month digital communication plan. You will define your objectives, choose your key audiences and messages, select a small set of realistic channels, and turn everything into a week-by-week content calendar that you can actually follow.

What You’ll Learn?

By the end of this course, you will be able to:

Define 1 to 3 concrete communication goals for the next 3 months.

Identify and prioritise your main audiences (local customers, visitors, trade, importers, etc.).

Choose the right digital channels for your size and resources (website, email, social media, Google Business, platforms).

Craft three core messages that reflect your estate’s identity and offers.

Build a simple 3-month editorial calendar with a realistic communication routine.

Requirements

You should be able to use a computer or smartphone to check email and basic social media.

You should already have at least one existing presence (website, Facebook page, Instagram account, or Google Business profile), even if it is not very active.

No advanced marketing skills are required.

For best results, print the canvas, explanation sheet, and checklist, and work with them during the videos and podcast to build your 3-month plan step by step.

Syllabus Overview

9

Lessons

0

Quizzes

0

Tasks

0

Resources

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Lesson 1 – Video: Clarify your objectives, audiences and messages

Guided activity 1 – Fill in objectives, audiences and key messages

Step 2: Choose your channels and define a realistic presence

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Lesson 2 – Video: Choose your channels and define a realistic presence

Guided activity 2 – Choose channels and rhythm

Step 3: Build your 3-month communication plan

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Lesson 3 – Video: Build your 3-month communication plan

Guided activity 3 – Build the 3-month calendar

Section 4 – Tools, templates and recap

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Lesson 4 – Tools, templates and summary podcast

Recap podcast and final assessment

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Lesson 4.1 – Recap podcast: your 3-month communication plan, step by step

Lesson 4.2 – Final quiz: check your foundations

Material Includes

1 recap podcast (5–7 minutes) covering the whole method

3 short video lessons

1 A4 explanation sheet (PDF) with step-by-step guidance

1 “3-Month Communication” canvas (PDF)

1 action checklist (PDF)

3 additional templates (editorial calendar, key messages sheet, channels & rhythm sheet)

1 final quiz (10 questions) to confirm understanding

Instructor(s)

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Audrey Sousa Chaillet

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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By

Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication

On Sale

Facebook & Google Business to Attract Local Customers

By

Audrey Sousa Chaillet

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Digital Transformation

E-Commerce & DTC