Raison d’être — Poser le cap de votre démarche marketing – EtOH Academy

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strategie marketing

vision d'entreprise

Overview

Cette étape marque le point de départ de toute la méthode EtOH Academy.

Avant de choisir des canaux, des messages ou des actions, il est nécessaire de clarifier pourquoi votre entreprise existe, comment elle agit, et ce qu’elle propose réellement.

Sans ce travail, le marketing devient une succession d’initiatives sans direction claire.

Ce cours vous guide pas à pas pour structurer votre raison d’être à l’aide d’une matrice simple et opérationnelle, basée sur trois questions :

POURQUOI : quel problème concret votre entreprise cherche à résoudre
COMMENT : votre manière réelle d’y répondre
QUOI : vos produits ou services, tels qu’ils existent aujourd’hui

L’objectif n’est pas de formuler un slogan, mais de poser un repère de décision qui servira tout au long du parcours marketing.

Ce que contient ce cours

une vidéo principale pour comprendre la logique de l’étape
un support PDF pour poser le raisonnement à l’écrit
une infographie pour visualiser la matrice
une matrice remplissable pour passer à l’action
un audio de clôture pour vous guider au moment de la compléter

À l’issue de cette étape

Vous repartez avec une formulation claire de votre raison d’être, utilisable pour :

cadrer vos choix marketing
aligner votre discours
préparer les étapes suivantes de la méthode EtOH Academy

Ce cours s’inscrit dans un parcours structuré en 14 étapes, mais peut être suivi de manière autonome

By

Audrey Sousa Chaillet

Share

Raison d’être — Poser le cap de votre démarche marketing

Category:

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Marketing & Communication

0

0

Enrollments

Level

All Levels

Time to Complete:

2 hours 0 minute

Lessons:

6

Certificate:

Yes

One-time for 1 person

29,00 €

Overview

Cette étape marque le point de départ de toute la méthode EtOH Academy.

Avant de choisir des canaux, des messages ou des actions, il est nécessaire de clarifier pourquoi votre entreprise existe, comment elle agit, et ce qu’elle propose réellement.

Sans ce travail, le marketing devient une succession d’initiatives sans direction claire.

Ce cours vous guide pas à pas pour structurer votre raison d’être à l’aide d’une matrice simple et opérationnelle, basée sur trois questions :

POURQUOI : quel problème concret votre entreprise cherche à résoudre
COMMENT : votre manière réelle d’y répondre
QUOI : vos produits ou services, tels qu’ils existent aujourd’hui

L’objectif n’est pas de formuler un slogan, mais de poser un repère de décision qui servira tout au long du parcours marketing.

Ce que contient ce cours

une vidéo principale pour comprendre la logique de l’étape
un support PDF pour poser le raisonnement à l’écrit
une infographie pour visualiser la matrice
une matrice remplissable pour passer à l’action
un audio de clôture pour vous guider au moment de la compléter

À l’issue de cette étape

Vous repartez avec une formulation claire de votre raison d’être, utilisable pour :

cadrer vos choix marketing
aligner votre discours
préparer les étapes suivantes de la méthode EtOH Academy

Ce cours s’inscrit dans un parcours structuré en 14 étapes, mais peut être suivi de manière autonome

What You’ll Learn?

Ce cours constitue la première étape de la méthode EtOH Academy.

Il vous aide à clarifier la raison d’être de votre entreprise afin de poser un cap clair avant toute action marketing.

À travers une matrice simple et opérationnelle, vous structurez votre réflexion autour de trois questions fondamentales :

pourquoi vous existez, comment vous agissez, et ce que vous proposez réellement.

Cette étape permet de sortir des discours flous pour établir un repère de décision utile pour la suite du parcours.

Ce que vous allez apprendre :

- Identifier le problème réel auquel votre entreprise répond

- Décrire clairement votre manière d’agir au quotidien

- Nommer précisément vos produits ou services

- Structurer une raison d’être claire et exploitable

- Poser une base cohérente pour les décisions marketing suivantes

Requirements

Aucun prérequis technique n’est nécessaire

Prévoir environ 45 minutes pour remplir la matrice

Travailler de préférence au calme, sans chercher la formulation parfaite

Cette étape doit être réalisée avant de passer aux suivantes

Syllabus Overview

6

Lessons

0

Quizzes

0

Tasks

0

Resources

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Pourquoi la raison d’être conditionne toute votre démarche marketing

06:21

La logique de la raison d’être, étape par étape

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La logique de la raison d’être, étape par étape

Visualiser le POURQUOI, le COMMENT et le QUOI

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Formuler votre raison d’être

Passer de l’intention à la décision

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Récapitulatif et mise en perspective de l’étape

Télécharger l’ensemble des supports de l’étape

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Audrey Sousa Chaillet

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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Explore More Courses

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By

Audrey Sousa Chaillet

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By

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Digital Transformation

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Audrey Sousa Chaillet

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