Domain Newsletter: Staying in Touch with Your Customers – EtOH Academy

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Overview

A 1-hour practical course to turn a sleeping client file into a simple, regular domain newsletter. You will clarify the role of your newsletter, choose who you write to and how often, build a clear email template with 3–4 recurring sections, and draft a complete first issue ready to paste into your email tool.

By

Audrey Sousa Chaillet

Share

Domain Newsletter: Staying in Touch with Your Customers

Category:

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Digital Transformation

Marketing & Communication

0

0

Enrollments

Level

Beginner

Time to Complete:

1 hour 0 minute

Lessons:

10

Certificate:

Yes

One-time for 1 person

19,00 €

Overview

A 1-hour practical course to turn a sleeping client file into a simple, regular domain newsletter. You will clarify the role of your newsletter, choose who you write to and how often, build a clear email template with 3–4 recurring sections, and draft a complete first issue ready to paste into your email tool.

What You’ll Learn?

By the end of this course, you will be able to:

Define the role of a newsletter for your estate, brewery, or distillery.

Choose a realistic target audience, frequency, and tone for your emails.

Build a simple newsletter template with 3–4 clear sections.

Write a full first issue: subject, preheader, content blocks, call to action.

Use a checklist before sending to verify readability, links, calls to action, and sending list.

Requirements

You should have a client email file, even if basic (till export, caveau sign-up list, B2B spreadsheet, club members).

You need access to an email sending tool (newsletter software or at least a dedicated email account).

You must respect local rules on consent and preferences (GDPR, opt-in, etc.) and check with your legal or accounting advisors if needed.

For best results, print or open the canvas, email template, checklist, and mini planning while you follow the course.

Syllabus Overview

10

Lessons

0

Quizzes

0

Tasks

0

Resources

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Before You Start

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Lesson 0.1 – How to use this course

00:43

Lesson 0.2 – Downloads and course materials

Step 1: Clarify the role, audience, and frequency

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Lesson 1.1 – Video 1: What your domain newsletter is for and who it serves

Guided Activity 1 – Fill in the basics of your newsletter

Step 2: Build a simple newsletter model

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Lesson 2.1 – Video 2: Building a simple newsletter template

Guided Activity 2 – Design your own sections

Step 3: Write the first issue and prepare sending

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Lesson 3.1 – Video 3: Writing your first issue and getting it ready

Guided Activity 3 – Draft your first issue

Recap podcast and final assessment

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Lesson 4.1 – Recap podcast: From sleeping file to living newsletter

Lesson 4.2 – Final quiz (10 questions)

Material Includes

3 short video lessons.

1 recap podcast (5–7 minutes).

1 A4 explanation sheet (PDF).

1 “Domain Newsletter” canvas (PDF).

1 email template (subject, preheader, body structure).

1 “before sending” checklist (PDF).

1 mini sending schedule for 6–12 months (PDF).

1 final quiz (10 questions).

Instructor(s)

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Audrey Sousa Chaillet

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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By

Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication

On Sale

Facebook & Google Business to Attract Local Customers

By

Audrey Sousa Chaillet

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Digital Transformation

E-Commerce & DTC