Facebook & Google Business to Attract Local Customers – EtOH Academy

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Overview

A practical 1-hour course to make two essential touchpoints work for your local traffic: your Google Business profile and your Facebook page. By the end, your listing and page will be updated, clear, and trustworthy, with a simple monthly routine to keep information fresh and bring more people to your cellar door, bar, or shop.

By

Audrey Sousa Chaillet

Share

Facebook & Google Business to Attract Local Customers

Category:

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Digital Transformation

E-Commerce & DTC

0

0

Enrollments

Level

Beginner

Time to Complete:

1 hour 0 minute

Lessons:

10

Certificate:

Yes

One-time for 1 person

19,00 €

Overview

A practical 1-hour course to make two essential touchpoints work for your local traffic: your Google Business profile and your Facebook page. By the end, your listing and page will be updated, clear, and trustworthy, with a simple monthly routine to keep information fresh and bring more people to your cellar door, bar, or shop.

What You’ll Learn?

By the end of this course, you will be able to:

Explain the complementary roles of Google Business and Facebook for local visibility and footfall.

Check and update your Google Business profile with accurate, reassuring information (contact details, hours, description, photos, reviews).

Update your Facebook page (profile photo, cover, description, call-to-action button, practical information).

Publish useful local information: opening hours, events, news, closures, special days.

Set up a simple monthly routine to keep Google Business and Facebook up to date without spending hours on them.

Requirements

You should know how to use a computer or smartphone.

You need a Google account and a Facebook account.

Ideally, you already have a Google Business profile and a Facebook page, even if they are incomplete or outdated. If not, you can start from zero during the course.

For best results, print the canvas, checklist, description template, and monthly planner, and work with them while you watch the videos and listen to the podcast.

Syllabus Overview

10

Lessons

0

Quizzes

0

Tasks

0

Resources

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Lesson 0.1 – How to use this course

Lesson 0.2 – Downloads and course materials

Step 1: The Google Business + Facebook duo for local traffic

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Lesson 1.1 – Video 1: How Google Business and Facebook bring people to your venue

Guided Activity 1 – Quick audit of your current presence

Step 2: Optimise your Google Business profile

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Lesson 2.1 – Video 2: Optimise your Google Business listing to be found and trusted

Guided Activity 2 – Canvas: Google Business actions

Step 3: Update your Facebook page and set a local routine

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Lesson 3.1 – Video 3: Refresh your Facebook page and build a local update routine

Guided Activity 3 – Canvas: Facebook actions and monthly planner

Recap podcast and final assessment

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Lesson 4.1 – Recap podcast: your local presence in practice

Lesson 4.2 – Final quiz (10 questions)

Material Includes

3 short video lessons.

1 recap podcast (5–7 minutes).

1 A4 explanation sheet (PDF).

1 “Local Presence” canvas (PDF).

1 action checklist (PDF).

1 Google Business description template (PDF).

1 monthly Facebook + Google update planner (PDF).

1 final quiz (10 questions).

Instructor(s)

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Audrey Sousa Chaillet

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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Explore More Courses

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On Sale

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Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication

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By

Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication

On Sale

Instagram for Wineries, Cellars and Distilleries

By

Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication