Instagram for Wineries, Cellars and Distilleries – EtOH Academy

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Overview

A practical 1-hour course to turn Instagram into a clear, useful tool for your winery, cellar or distillery. You will define what Instagram should do for your business, optimise your profile, choose a few solid content pillars, and leave with at least 10 content ideas organised in a realistic 4-week plan.

By

Audrey Sousa Chaillet

Share

Instagram for Wineries, Cellars and Distilleries

Category:

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Digital Transformation

Marketing & Communication

0

0

Enrollments

Level

Beginner

Time to Complete:

1 hour 0 minute

Lessons:

9

Certificate:

Yes

One-time for 1 person

19,00 €

Overview

A practical 1-hour course to turn Instagram into a clear, useful tool for your winery, cellar or distillery. You will define what Instagram should do for your business, optimise your profile, choose a few solid content pillars, and leave with at least 10 content ideas organised in a realistic 4-week plan.

What You’ll Learn?

By the end of this course, you will be able to:

Position Instagram in relation to your commercial goals and key audiences.

Set up and optimise your profile (photo, bio, link, contact details, account type).

Define 2–3 content pillars that fit your activity and brand universe.

Generate at least 10 post and story ideas from those pillars.

Organise these ideas in a simple 4-week Instagram schedule with a rhythm you can actually maintain.

Requirements

You should know how to use a smartphone.

You should have an existing Instagram account for your activity or be ready to create one during the course.

Ideally, you already have a few photos of the estate, products or place, even simple ones.

For best results, print the canvas, content ideas sheet and 4-week calendar, and work with them as you watch the videos and listen to the podcast.

Syllabus Overview

9

Lessons

1

Quizzes

0

Tasks

0

Resources

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Section 0 – Before You Start

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Lesson 0.1 – How to use this course

Lesson 0.2 – Downloads and course materials

Section 1 – Step 1: Position Instagram for your estate

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Lesson 1.1 – Video 1: What is Instagram for in your case? Objectives and audiences

Guided Activity 1 – Canvas: Objectives, Audiences, Key Messages

Section 2 – Step 2: Optimise your Instagram profile

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Lesson 2.1 – Video 2: Optimise your winery’s Instagram profile

Guided Activity 2 – Bio and profile checklist

Section 3 – Step 3: Create 10 content ideas and a 4-week plan

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Lesson 3.1 – Video 3: Create 10 content ideas and build a 4-week Instagram plan

Guided Activity 3 – Content ideas sheet and 4-week calendar

Section 4 – Recap podcast and final assessment

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Lesson 4.1 – Recap podcast: your Instagram month, from profile to plan

Lesson 4.2 – Final quiz (10 questions)

Material Includes

3 short video lessons.

1 recap podcast (5–7 minutes) for end-of-module review.

1 A4 explanation sheet (PDF).

1 Instagram canvas (PDF).

1 “Content ideas” sheet (PDF).

1 four-week Instagram calendar template (PDF).

1 bio / caption template (PDF).

1 final quiz (10 questions).

Instructor(s)

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Audrey Sousa Chaillet

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication

On Sale

Build the Foundations of Your Winery’s Digital Communication

By

Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication

On Sale

Facebook & Google Business to Attract Local Customers

By

Audrey Sousa Chaillet

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Digital Transformation

E-Commerce & DTC