Telling the Story of Your Cuvée in 3 Key Messages – EtOH Academy

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Overview

A focused 1-hour course to turn one cuvée into a clear, consistent story across three key touchpoints: label, website, and social media. By the end, you will have three short, ready-to-use texts that say the same thing everywhere, with the right level of detail for each channel.

By

Audrey Sousa Chaillet

Share

Telling the Story of Your Cuvée in 3 Key Messages

Category:

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Marketing & Communication

0

0

Enrollments

Level

Beginner

Time to Complete:

1 hour 0 minute

Lessons:

10

Certificate:

Yes

One-time for 1 person

19,00 €

Overview

A focused 1-hour course to turn one cuvée into a clear, consistent story across three key touchpoints: label, website, and social media. By the end, you will have three short, ready-to-use texts that say the same thing everywhere, with the right level of detail for each channel.

What You’ll Learn?

By the end of this course, you will be able to:

Identify the essential elements of a cuvée to talk about: profile, target, promise, and proof points.

Build three complementary, coherent messages around the same story.

Adapt detail, tone, and structure for label, website, and social media.

Balance technical information, emotion, and customer benefit.

Use a simple checklist to review and approve texts before they go to print or online.

Requirements

You should know the cuvée you will work on during the course: style, terroir, winemaking or production choices, positioning.

You need a basic idea of where this cuvée will be sold: cellar door, on-trade, export, retail, online.

No advanced writing skills are required, but basic familiarity with the three supports (label, website, social) helps.

For best results, print the canvas, explanation sheet, checklist, and templates and keep them next to you during the course.

Syllabus Overview

10

Lessons

0

Quizzes

0

Tasks

0

Resources

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Lesson 0.1 – How to use this course

Lesson 0.2 – Downloads and course materials

Step 1: Lay the foundations of your cuvée story

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Lesson 1.1 – Video 1: Building the foundations of your cuvée story

Guided Activity 1 – Canvas: base blocks for the cuvée

Step 2: Write the 3 key messages

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Lesson 2.1 – Video 2: Writing the 3 key messages (label, website, social)

Guided Activity 2 – First drafts of the 3 texts

Section 3 – Step 3: Refine, review, and validate

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Lesson 3.1 – Video 3: Refine, review, and validate your 3 texts

Guided Activity 3 – Finalise and plan usage

Recap podcast and final assessment

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Lesson 4.1 – Recap podcast: one cuvée, one story, three messages

Final quiz (10 questions)

Material Includes

3 short video lessons.

1 recap podcast (5–7 minutes).

1 A4 explanation sheet (PDF).

1 cuvée storytelling canvas (PDF).

1 review checklist (PDF).

Text templates for label, website, and social media (PDF).

1 fully completed cuvée example (canvas + texts).

1 final quiz (10 questions).

Instructor(s)

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Audrey Sousa Chaillet

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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By

Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication

On Sale

Instagram for Wineries, Cellars and Distilleries

By

Audrey Sousa Chaillet

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Digital Transformation

Marketing & Communication